Tracking and multi-country studies require the right partners, the right methods, and the right management. Having this in place across the globe keeps us a step ahead.

Knowing the right partners and understanding the various types of real-world research is critical to being effective.  What works best in one location or nation may not be the best suited for another.  For this reason, we have – over the years – spent countless hours evaluating our partners and their unique capabilities.  GMRG provides services to manage your research projects accurately and efficiently.  Among our domestic and international specialties are:
Online studies including programming and hosting; mall intercepts, face-to-face (IDI’s), online recruit and interview to our secure servers, CATI, CAPI, and qualitative studies. All in language, to a single platform, in real time, with 24/7 access. We can also provide timely data processing, validation, and other services.

“With the growth of global competition and globalization, can you afford not to be thinking globally?”

Quantitative Services Offered

Face to Face Interviewing Services
  • Intercept and Mall Locations across the US
  • Enclosed interviewing rooms
  • In-Theater Movie Trailer
  • Client viewing facilities
  • Advertising Testing
  • Grocery Store Shelf Displays
  • In-Home Product Placements
  • International Intercept and Hall Testing around the globe
  • IHUT
Sensory Research Services
  • Taste Test
  • Fragrance Sniff Test
  • Music/Sound Test
  • Alcohol Testing
  • Food Preparation/Test Kitchen
Multicultural Recruiting & Face to Face Services
  • Demographics/Ethnicities
    • Hispanic (Spanish and Bilingual Interviewing)
    • African American
    • Asian
In-Store Interception Services & Mystery Shops
  • Project Management
  • On-site Supervision
  • iPad/Tablet Technology available
Online Panel Services
  • Panel access around the world
  • Panel supervision and management
  • Programming
  • Data processing
CATI/Phone Services
  • Domestic and International CATI Services

Qualitative Services Offered

Recruiting Services
  • Focus Groups
  • Ethnographies
  • Medical/Healthcare
  • IDIs
  • Low Incidence
  • Cold Calling/RDD
  • Music Tests
  • Mock Juries
  • Movie Trailer Testing
Facility Services
  • Client Viewing
  • Personal Hostess
  • Video/Audio Recording
  • Digital Recording
  • Facial Recognition
  • Web/Video Streaming
  • Custom Catering
  • Usability Testing
  • Project/Field Management
  • Data Entry/Processing
Other Services
  • Online and Webcam Focus Groups
  • Translation
  • Moderation
  • Eye Tracking/Biometric
  • Focus Vision
Global Market Research Group

More information on our COVID-19 Protocols can be found here.